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Manage customer-centric-innovation-systematically
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MAP20071507905
Selden, Larry ‌
Manage customer-centric-innovation-systematically / Larry Selden and Ian C. MacMillan
It takes more than good intentions to innovate in a customer-centric way. A disciplined process of customer research and development at the front lines will turn wishes into an enduring competitive edge - and a growing market cap
En: Harvard business review. - Boston. - April 2006 ; p. 108-116
1. Servicio al cliente ‌. 2. Innovación empresarial ‌. 3. Ventaja competitiva ‌. 4. Investigación de mercados ‌. 5. Segmentación de clientes ‌. I. MacMillan, Ian C. ‌. II. Title. III. Título: Harvard business review.