Section: Articles Title: Mapping your innovation strategy / Scott D. Anthony, Matt Eyring and Lib GibsonAuthor: Anthony, Scott D. Notes: By describing the landscape of unmet customer needs and analyzing where new offering have worked before, you can chart a path that will produce successful innovations timer after timeRelated records: En: Harvard business review. - Boston. - May 2006 ; p. 104-113Materia / lugar / evento: Organizaciones Planificación Innovación Desarrollo organizativo Estrategia corporativa Otros autores: Gibson, Lib Eyring, Matt Secondary titles: Título: Harvard business reviewOther categories: 922.111.2 Rights: In Copyright (InC) See issue detail