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Mapping your innovation strategy
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MAP20071508093
Anthony, Scott D. ‌
Mapping your innovation strategy / Scott D. Anthony, Matt Eyring and Lib Gibson
By describing the landscape of unmet customer needs and analyzing where new offering have worked before, you can chart a path that will produce successful innovations timer after time
En: Harvard business review. - Boston. - May 2006 ; p. 104-113
1. Organizaciones ‌. 2. Planificación ‌. 3. Innovación ‌. 4. Desarrollo organizativo ‌. 5. Estrategia corporativa ‌. I. Gibson, Lib ‌. II. Eyring, Matt ‌. III. Title. IV. Título: Harvard business review.