Centro de Documentacion de Fundación MAPFRE - Eager sellers & stony buyers : understanding the psychology of new-product adoption

Notes: Many innovations fail because consumers irrationally overvalue the old and companies irrationally overvalue the new. New products often require consumers to change their behavior. As companies know, those behavior changes entail costsRelated records: En: Harvard business review. - Boston. - June 2006 ; p. 99-106Materia / lugar / evento: Marketing estratégico Innovación Investigación de mercados Comportamiento del consumidor Psicología del consumo Secondary titles: Título: Harvard business review
Other categories: 922.112.1

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