MAP20071508203 Bursk, Edward C. Low-pressure selling / Edward C. Bursk Sales manager and salesmen in many lines decry "high pressure" selling as a crude relic of bygone days. More and more they are advocating what can only be described as "low -pressure" selling. The purpose of this article is to try to answer these questions, and then to consider the implications for sales management En: Harvard business review. - Boston. - July-August 2006 ; p. 150-162 1. Management . 2. Toma de decisiones . 3. Decisiones estratégicas . 4. Liderazgo . 5. Comercios . 6. Ventas . 7. Técnicas de venta . I. Title. II. Título: Harvard business review.
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