MAP20071508263 Birkinshaw, Julian How management innovation happens / Julian Birkinshaw and Michael Mol Few companies understand how such innovation occurs - and how to encourage it. To foster new management ideas and techniques, companies fist need to understand the four typical stages int the management innovation process En: Sloan management review. - Boulder. - Vol. 47, nº 4, Summer 2006 ; p. 81-88 1. Management . 2. Innovación empresarial . 3. Estrategia empresarial . 4. Creatividad . 5. Toma de decisiones . 6. Sistemas de dirección . 7. Innovación . I. Mol, Michael . II. Title. III. Título: Sloan management review.