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Managing through rose-colored glasses
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Section: Articles
Title: Managing through rose-colored glasses / Timothy L. Keiningham, Julian Birkinshaw and Michael MolAuthor: Keiningham, Timothy L. ‌
Notes: Most managers believe the "facts" that fit their view, even in the face of conflicting information or outright contradiction. In this article, authors found that many of the most popular assertions about loyalty and customers are not right managedRelated records: En: Sloan management review. - Boulder. - Vol. 48, nº 1, Fall 2006 ; p. 15-18Materia / lugar / evento: Management ‌Innovación empresarial ‌Estrategia empresarial ‌Creatividad ‌Toma de decisiones ‌Sistemas de dirección ‌Fidelización de clientes ‌Otros autores: Birkinshaw, Julian ‌
Mol, Michael ‌
Secondary titles: Título: Sloan management review
Other categories: 922.1
Rights: In Copyright (InC)