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Managing through rose-colored glasses
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MAP20071508550
Keiningham, Timothy L. ‌
Managing through rose-colored glasses / Timothy L. Keiningham, Julian Birkinshaw and Michael Mol
Most managers believe the "facts" that fit their view, even in the face of conflicting information or outright contradiction. In this article, authors found that many of the most popular assertions about loyalty and customers are not right managed
En: Sloan management review. - Boulder. - Vol. 48, nº 1, Fall 2006 ; p. 15-18
1. Management ‌. 2. Innovación empresarial ‌. 3. Estrategia empresarial ‌. 4. Creatividad ‌. 5. Toma de decisiones ‌. 6. Sistemas de dirección ‌. 7. Fidelización de clientes ‌. I. Birkinshaw, Julian ‌. II. Mol, Michael ‌. III. Title. IV. Título: Sloan management review.