The Five competitive forces that shape strategy

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<namePart>Porter, Michael E.</namePart>
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<abstract>It is explained why a fast-growing industry is not always a profitable one, how eliminating today's competitors through mergers and acquisitions can reduce an industry's profit potential, how government policies play a role by changing the relative strength of the forces, and how to use the forces to understand complements. He then shows how a company can influence the key forces in its industry to create a more favorable structure for itself or to expand the pie altogether. The five forces reveal why industry profitability is what it is. Only by understanding them can a company incorporate industry conditions into strategy</abstract>
<note type="statement of responsibility">Michael E. Porter</note>
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<text>Vol. 86, nº 1, January 2008; p. 79-93</text>
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