The Biosphere rules

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      <subfield code="a">Sustainability, defined by natural scientists as the capacity of healthy ecosystems to function indefinitely, has become a clarion call for business. Leading companies have taken high-profile steps toward achieving it: Wal-Mart, for example, with its efforts to reduce packaging waste, and Nike, which has removed toxic chemicals from its shoes. But, says Unruh, the director of Thunderbirds Lincoln Center for Ethics in Global Management, sustainability is more than an endless journey of incremental steps. It is a destination, for which the biosphere of planet Earth-refined through billions of years of trial and error-is a perfect model. Unruh distills some lessons from the biosphere into three rules</subfield>
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      <subfield code="g">Vol. 86, nº 2, February 2008; p. 111-117</subfield>
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