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¿Por qué pagar más?

 
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<title>Por qué pagar más?</title>
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<namePart>Cram, Tony</namePart>
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<abstract>El precio más bajo puede ser un motivo convincente para que un cliente decida efectuar una compra. Pero existen otras ocho razones, incluso más irresistibles</abstract>
<note type="statement of responsibility">Tony Cram</note>
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<topic>Precios</topic>
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<topic>Consumo</topic>
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<topic>Lanzamiento de productos</topic>
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<topic>Marketing</topic>
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<topic>Casos prácticos</topic>
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<title>HSM management</title>
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<publisher>Madrid : HSM Inspiring Ideas, 2007-2011</publisher>
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<identifier type="local">MAP20080031381</identifier>
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<text>Vol. 2, nº 1, Enero-Febrero 2008 ;  p. 84-87</text>
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