Centro de Documentacion de Fundación MAPFRE - Marketing research : methodological foundations

Edition: 4th edPublication: Chicago [etc.] : The Dryden Press, cop. 1987Physical description: XX, 896 p. ; 24 cmNotes: Sumario: I. Marketing research, the research process and problem definition -- II. Determination of sources of information and research design -- III. Design data collection method and forms -- IV. Sample design and data collection -- V. Analysis and interpretation of data -- VI. The research report and the firm's marketing information systemMateria / lugar / evento: Empresas Marketing Investigación comercial Other categories: 922.112.1Standard numbers: ISBN 0-03-005532-6

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-CHU-MAR — Record number: 009714

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