Centro de Documentacion de Fundación MAPFRE - Strategic marketing for nonprofit organizations

Edition: 4th edPublication: Englewood Cliffs, New Jersey : Prentice Hall, cop. 1991Physical description: XI, 644 p. p. ; 25 cmNotes: Sumario: Developing a customer orientation -- Strategic planning and organization -- Developing and organizing resources -- Designing the marketing mix -- Controlling marketing strategies.Materia / lugar / evento: Organizaciones no lucrativas Marketing Estrategia empresarial Marketing mix Marketing estratégico Otros autores: Andreasen, Alan R.
Other categories: 922.112.1Standard numbers: ISBN 0-13-851932-3

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-KOT-STR — Record number: 010191

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