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Strategic marketing for nonprofit organizations
MAP20070009070
Kotler, Philip ‌
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. — 4th ed. — Englewood Cliffs, New Jersey : Prentice Hall, cop. 1991
XI, 644 p. p. ; 25 cm
Sumario: Developing a customer orientation -- Strategic planning and organization -- Developing and organizing resources -- Designing the marketing mix -- Controlling marketing strategies
ISBN 0-13-851932-3
1. Organizaciones no lucrativas ‌. 2. Marketing ‌. 3. Estrategia empresarial ‌. 4. Marketing mix ‌. 5. Marketing estratégico ‌. I. Andreasen, Alan R. ‌. II. Title.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-KOT-STR — Record number: 010191
Loan: AvailableAvailable