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Marketing classics : a selection of influential articles

MARC record
Tag12Value
LDR  00000nam a2200000 i 4500
001  MAP20070009107
003  MAP
005  20080417180526.0
007  hzrazu---bucu
008  910923s1988 gbr 00010 eng
020  ‎$a‎0-205-11645-0
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
24510‎$a‎Marketing classics‎$b‎: a selection of influential articles‎$c‎[compiled by] Ben M. Enis y Keith K. Cox
250  ‎$a‎6th ed
260  ‎$a‎Boston [etc.]‎$b‎Allyn and Bacon‎$c‎1988
300  ‎$a‎XII, 544 p.‎$c‎24 cm
520  ‎$a‎Marketing philosophy -- Buyer behavior -- Marketing strategy -- The marketing program
650 1‎$0‎MAPA20080551636‎$a‎Marketing
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080605520‎$a‎Defensa del consumidor
650 1‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 1‎$0‎MAPA20080566340‎$a‎Marketing mix
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
7001 ‎$0‎MAPA20080042646‎$a‎Enis, Ben M.
7001 ‎$0‎MAPA20080066246‎$a‎Cox, Keith K.
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A