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Marketing classics : a selection of influential articles

MAP20070009107
Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis y Keith K. Cox. — 6th ed. — Boston [etc.] : Allyn and Bacon, 1988
XII, 544 p. ; 24 cm
Sumario: Marketing philosophy -- Buyer behavior -- Marketing strategy -- The marketing program
ISBN 0-205-11645-0
1. Marketing . 2. Estrategia empresarial . 3. Defensa del consumidor . 4. Comportamiento del consumidor . 5. Marketing mix . 6. Marketing estratégico . I. Enis, Ben M. . II. Cox, Keith K. . III. Title.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-MAR-MAR — Record number: 010227
Loan: AvailableAvailable