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Marketing classics : a selection of influential articles
Section: Books
Title: Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis y Keith K. Cox
Edition: 6th edPublication: Boston [etc.] : Allyn and Bacon, 1988Physical description: XII, 544 p. ; 24 cmNotes: Sumario: Marketing philosophy -- Buyer behavior -- Marketing strategy -- The marketing programMateria / lugar / evento: Marketing ‌Estrategia empresarial ‌Defensa del consumidor ‌Comportamiento del consumidor ‌Marketing mix ‌Marketing estratégico ‌Otros autores: Enis, Ben M. ‌
Cox, Keith K. ‌
Other categories: 922.112.1Standard numbers: ISBN 0-205-11645-0
Rights: In Copyright (InC)
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FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-MAR-MAR — Record number: 010227
Loan: AvailableAvailable