Sociedades regionales : una estrategia de marketing para competir

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<subTitle>: una estrategia de marketing para competir</subTitle>
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<dateIssued encoding="marc">1990</dateIssued>
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<note type="statement of responsibility">Primitivo de Vega Zamora</note>
<note>Ponencia pronunciada en las Jornadas organizadas por ICEA sobre las estrategias de Marketing para el Sector Asegurador, Madrid, 28 y 29 de marzo de 1990.</note>
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