Centro de Documentacion de Fundación MAPFRE - Marketing management and strategy : a reader

Edition: 4th edPublication: Englewood Cliffs, New Jersey : Prentice-Hall, cop. 1988Physical description: X, 406 p. ; 24 cmNotes: Sumario: I. Understanding marketing management -- II. Analyzing marketing opportunities -- III. Researching and selecting target market -- IV. Designing marketing strategies -- V. Planning marketing programs -- VI. Organizing, implementing, and controlling marketing effort.Materia / lugar / evento: Empresas Management Marketing Estrategia empresarial Planificación Obras generales Marketing estratégico Otros autores: Kotler, Philip
Cox, Keith K.
Other categories: 922.112.1Standard numbers: ISBN 0-13-557365-3

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-MAR-MAR — Record number: 011057

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