Centro de Documentacion de Fundación MAPFRE - The Handbook of telemarketing : strategies for implementation management

Publication: London : The Decisions Group : Kogan Page, 1991Physical description: 500 p. ; 24 cmNotes: Sumario: The principles of telephone marketing -- Applications and opportunities -- Agency in-house? -- Setting up a telephone marketing unit -- Staff selection and recruitment -- Staff training and development -- Motivating staff -- Planning, implementing and managing a campaign -- Development and growth -- Legislation and good practice initiatives -- How others have done it - case studies.Materia / lugar / evento: Telemarketing Marketing Estrategia empresarial Management Manuales Other categories: 922.112.1Standard numbers: ISBN 0-7494-0089-7

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-STE-HAN — Record number: 011359

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