Centro de Documentacion de Fundación MAPFRE - Le Service au client : propositions pour les réseaux d'agents généraux d'assurance

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<title>Service au client</title>
<subTitle>: propositions pour les réseaux d'agents généraux d'assurance</subTitle>
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<namePart>Théault, Laurence</namePart>
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<namePart>Fédération Nationale des Syndicats d'Agents Généraux d'Assurance</namePart>
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<dateIssued>1991</dateIssued>
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<abstract displayLabel="Summary">La qualité doit être assurée tout au long de la chaîne de livraison du service -- Il faut une convergence d'intérêt et une confiance réciproque -- Le service s'inscrit dans une stratégie d'agence -- Le service de l'agent permet de renforcer la relation avec le client (expériences des agents rencontrés).</abstract>
<note type="statement of responsibility">étude réalisée par Laurence Théault dans le cadre d'une mission commune CAPA-FNSAGA</note>
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<topic>Agentes de seguros</topic>
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<topic>Servicio al cliente</topic>
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<topic>Marketing</topic>
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<topic>Márketing de la empresa de seguros</topic>
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