| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070010090 |
| 003 | | | MAP |
| 005 | | | 20080417180839.0 |
| 007 | | | hzrazu---bucu |
| 008 | | | 920219s1991 gbr 00010 eng |
| 020 | | | $a0-7494-0311-X |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.12 |
| 245 | 1 | 0 | $aInternational public relations in practice$b: first hand experience of 14 professionals$cedited by Margaret Nally |
| 260 | | | $aLondon$bKogan Page$c1991 |
| 300 | | | $a214 p.$c24 cm |
| 520 | | | $aI. Organizing the international operation -- II. The corporate aspect -- III. Financial public relations in a global context -- IV. Crisis management: planning and coping -- V. Lobbying around the world -- VI. Consumer marketing worldwide -- VII. International business-to-business public relations -- VIII. The sponsorship contribution -- IX. Internal communication in a multinational -- X. Raising awarenessn of the world environment -- XI. Education, training and qualifications around the world. |
| 650 | | 1 | $0MAPA20080593094$aRelaciones públicas |
| 650 | | 1 | $0MAPA20080551636$aMarketing |
| 650 | | 1 | $0MAPA20080555061$aManagement |
| 650 | | 1 | $0MAPA20080561802$aComunicación |
| 650 | | 1 | $0MAPA20080551513$aLiderazgo |
| 650 | 1 | 1 | $0MAPA20080541552$aLobbys |
| 700 | 1 | | $0MAPA20080142247$aNally, Margaret |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
