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International public relations in practice : first hand experience of 14 professionals

MARC record
Tag12Value
LDR  00000nam a2200000 i 4500
001  MAP20070010090
003  MAP
005  20080417180839.0
007  hzrazu---bucu
008  920219s1991 gbr 00010 eng
020  ‎$a‎0-7494-0311-X
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.12
24510‎$a‎International public relations in practice‎$b‎: first hand experience of 14 professionals‎$c‎edited by Margaret Nally
260  ‎$a‎London‎$b‎Kogan Page‎$c‎1991
300  ‎$a‎214 p.‎$c‎24 cm
520  ‎$a‎I. Organizing the international operation -- II. The corporate aspect -- III. Financial public relations in a global context -- IV. Crisis management: planning and coping -- V. Lobbying around the world -- VI. Consumer marketing worldwide -- VII. International business-to-business public relations -- VIII. The sponsorship contribution -- IX. Internal communication in a multinational -- X. Raising awarenessn of the world environment -- XI. Education, training and qualifications around the world.
650 1‎$0‎MAPA20080593094‎$a‎Relaciones públicas
650 1‎$0‎MAPA20080551636‎$a‎Marketing
650 1‎$0‎MAPA20080555061‎$a‎Management
650 1‎$0‎MAPA20080561802‎$a‎Comunicación
650 1‎$0‎MAPA20080551513‎$a‎Liderazgo
65011‎$0‎MAPA20080541552‎$a‎Lobbys
7001 ‎$0‎MAPA20080142247‎$a‎Nally, Margaret
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A