International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a2200000 i 4500 | ||
| 001 | MAP20070010545 | ||
| 003 | MAP | ||
| 005 | 20090612123734.0 | ||
| 007 | hzrazu---bucu | ||
| 008 | 920427s1990 esp 00010 spa | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20080040147$aChopra, O.P. | |
| 245 | 1 | 0 | $aInternational marketing strategies of Spanish firms$b: a case study of medical products and consumer electronic durable goods$cby O.P. Chopra ; in collaboration with Josep Franch, Jordi Montaña |
| 260 | $aBarcelona$bESADE$cD.L. 1990 | ||
| 300 | $a31 p.$bgraf.$c30 cm | ||
| 490 | 1 | $aPapers ESADE$v38 | |
| 520 | $aI. Marketing strategies of Spanish firms: an analysis -- II. Marketing index and export performande -- III. Factors influencing export performance -- IV. Factors influencing export performance -- V. Grouping of firms using discriminant model. | ||
| 650 | 1 | $0MAPA20080551636$aMarketing | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080546991$aEmpresas | |
| 650 | 1 | $0MAPA20080568399$aCompetitividad | |
| 650 | 1 | $0MAPA20080617011$aExportación e importación | |
| 650 | 1 | $0MAPA20080567613$aUnión Europea | |
| 650 | 1 | $0MAPA20080540913$aEspaña | |
| 710 | 2 | $0MAPA20080474515$aEscuela Superior de Administración y Dirección de Empresas | |
| 830 | 0 | $0MAPA20080505486$aPapers ESADE$v38 |