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International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a2200000 i 4500
001  MAP20070010545
003  MAP
005  20090612123734.0
007  hzrazu---bucu
008  920427s1990 esp 00010 spa
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080040147‎$a‎Chopra, O.P.
24510‎$a‎International marketing strategies of Spanish firms‎$b‎: a case study of medical products and consumer electronic durable goods‎$c‎by O.P. Chopra ; in collaboration with Josep Franch, Jordi Montaña
260  ‎$a‎Barcelona‎$b‎ESADE‎$c‎D.L. 1990
300  ‎$a‎31 p.‎$b‎graf.‎$c‎30 cm
4901 ‎$a‎Papers ESADE‎$v‎38
520  ‎$a‎I. Marketing strategies of Spanish firms: an analysis -- II. Marketing index and export performande -- III. Factors influencing export performance -- IV. Factors influencing export performance -- V. Grouping of firms using discriminant model.
650 1‎$0‎MAPA20080551636‎$a‎Marketing
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 1‎$0‎MAPA20080546991‎$a‎Empresas
650 1‎$0‎MAPA20080568399‎$a‎Competitividad
650 1‎$0‎MAPA20080617011‎$a‎Exportación e importación
650 1‎$0‎MAPA20080567613‎$a‎Unión Europea
650 1‎$0‎MAPA20080540913‎$a‎España
7102 ‎$0‎MAPA20080474515‎$a‎Escuela Superior de Administración y Dirección de Empresas
830 0‎$0‎MAPA20080505486‎$a‎Papers ESADE‎$v‎38