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International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods
Recurso electrónico / electronic resource
Section: Electronic documents
Title: International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods / by O.P. Chopra ; in collaboration with Josep Franch, Jordi MontañaAuthor: Chopra, O.P. ‌
Publication: Barcelona : ESADE, D.L. 1990Physical description: 31 p. : graf. ; 30 cmSeries: (Papers ESADE ; 38)Notes: Sumario: I. Marketing strategies of Spanish firms: an analysis -- II. Marketing index and export performande -- III. Factors influencing export performance -- IV. Factors influencing export performance -- V. Grouping of firms using discriminant model.Materia / lugar / evento: Marketing ‌Estrategia empresarial ‌Empresas ‌Competitividad ‌Exportación e importación ‌Unión Europea ‌España ‌Otros autores: Escuela Superior de Administración y Dirección de Empresas ‌
Secondary series: Papers ESADE ; 38 ‌Other categories: 922.112.1
Rights: In Copyright (InC)