Centro de Documentacion de Fundación MAPFRE - International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods

MAP20070010545

International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods / by O.P. Chopra ; in collaboration with Josep Franch, Jordi Montaña. — Barcelona : ESADE, D.L. 1990

31 p. : graf. ; 30 cm . — (Papers ESADE ; 38)

Sumario: I. Marketing strategies of Spanish firms: an analysis -- II. Marketing index and export performande -- III. Factors influencing export performance -- IV. Factors influencing export performance -- V. Grouping of firms using discriminant model

1. Marketing . 2. Estrategia empresarial . 3. Empresas . 4. Competitividad . 5. Exportación e importación . 6. Unión Europea . 7. España . I. Escuela Superior de Administración y Dirección de Empresas . II. Papers ESADE ; 38 . III. Title.