International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods

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<title>International marketing strategies of Spanish firms</title>
<subTitle>: a case study of medical products and consumer electronic durable goods</subTitle>
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<namePart>Chopra, O.P.</namePart>
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<namePart>Escuela Superior de Administración y Dirección de Empresas</namePart>
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<abstract displayLabel="Summary">I. Marketing strategies of Spanish firms: an analysis -- II. Marketing index and export performande -- III. Factors influencing export performance -- IV. Factors influencing export performance -- V. Grouping of firms using discriminant model.</abstract>
<note type="statement of responsibility">by O.P. Chopra ; in collaboration with Josep Franch, Jordi Montaña</note>
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<topic>Marketing</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Empresas</topic>
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<topic>Competitividad</topic>
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<topic>Exportación e importación</topic>
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<topic>Unión Europea</topic>
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<topic>España</topic>
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