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International marketing strategies of Spanish firms : a case study of medical products and consumer electronic durable goods

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<title>International marketing strategies of Spanish firms</title>
<subTitle>: a case study of medical products and consumer electronic durable goods</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080040147">
<namePart>Chopra, O.P.</namePart>
<nameIdentifier>MAPA20080040147</nameIdentifier>
</name>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080474515">
<namePart>Escuela Superior de Administración y Dirección de Empresas</namePart>
<nameIdentifier>MAPA20080474515</nameIdentifier>
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<dateIssued encoding="marc">1990</dateIssued>
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<place>
<placeTerm type="text">Barcelona</placeTerm>
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<publisher>ESADE</publisher>
<dateIssued>D.L. 1990</dateIssued>
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<extent>31 p. graf. 30 cm</extent>
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<abstract displayLabel="Summary">I. Marketing strategies of Spanish firms: an analysis -- II. Marketing index and export performande -- III. Factors influencing export performance -- IV. Factors influencing export performance -- V. Grouping of firms using discriminant model.</abstract>
<note type="statement of responsibility">by O.P. Chopra ; in collaboration with Josep Franch, Jordi Montaña</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080568399">
<topic>Competitividad</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080617011">
<topic>Exportación e importación</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080567613">
<topic>Unión Europea</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080540913">
<topic>España</topic>
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<classification authority="">922.112.1</classification>
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<title>Papers ESADE</title>
<partNumber>38</partNumber>
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