La Diagonale de la banque et l'assurance

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<title>Diagonale de la banque et l'assurance</title>
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<namePart>Bisch, Michel</namePart>
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<namePart>Bourson, Patrice</namePart>
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<dateIssued encoding="marc">1992</dateIssued>
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<place>
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<publisher>L'Argus</publisher>
<dateIssued>cop. 1992</dateIssued>
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<abstract displayLabel="Summary">I. Les relations fonctionnelles entre la banque et l'assurance -- II. La politique de produits -- III. La gestion financière -- IV. Communication et formation -- V. Rétribution du résau -- VI. L'entreprise -- VII. L'assurance vie, moyen d'introduction de l'assurance non-vie dans la banque -- VIII. Une vision stratégique globale banque-assurance fondée sur le cycle vie de la clientèle -- IX. La relation stratégique banque-assurance au niveau institutionnel -- X. Les perspectives.</abstract>
<note type="statement of responsibility">Michel Bisch ; préface de Patrice Bourson</note>
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<topic>Bancaseguros</topic>
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<topic>Mercado de seguros</topic>
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<topic>Productos financieros</topic>
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<topic>Servicios financieros</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Servicio al cliente</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080570590">
<topic>Seguro de vida</topic>
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<identifier type="isbn">2-85384-213-4</identifier>
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