Centro de Documentacion de Fundación MAPFRE - The Marketing audit : translating marketing theory into practice

Publication: Oxford [etc.] : Butterworth-Heinemann, 1991Physical description: VII, 268 p. : graf. ; il. ; 24 cmNotes: Sumario: Understanding the marketing process -- The marketing planning process: the main steps -- Removing the barriers to marketing planning -- The customer and the market audit -- The product audit -- Setting marketing objectives and strategies -- Advertising and sales promotion -- The sales plan -- The pricing plan -- The distribution plan -- Marketing information, forecasting and organizing for marketing planning -- Implementing the market plan.Materia / lugar / evento: Marketing Planificación Servicio al cliente Estrategia empresarial Investigación comercial Otros autores: Leppard, John W.
Other categories: 922.112.1Standard numbers: ISBN 0-7506-0089-6

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-MAC-MAR — Record number: 012739

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