Centro de Documentacion de Fundación MAPFRE - Corporate culture and perfomance

MAP20070011663

Corporate culture and perfomance / John P. Kotter, James L. Heskett. — New York ; Toronto : The Free Press : Maxwell Macmillan International : Maxwell Macmillan Canada, cop. 1992

214 p. ; 24 cm

Sumario: The perfomance question: what kind of corporate cultures enhance long-term economic performance? -- The change question: how can corporate cultures be purposefully changed to make them more performance enhancing?

ISBN 0-02-918467-3

1. Cultura corporativa . 2. Cultura empresarial . 3. Eficiencia organizativa . 4. Dirección de empresas . 5. Empresas . I. Heskett, James L. . II. Title.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.15-KOT-COR — Record number: 012920

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