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Marketing
- Irons, K.W.N.
- London : Chartered Insurance Institute, cop. 1991
- Books
Strategies for high price products : (a practical approach to the development of insurance)
- Irons, K.W.N.
- En: 6e Semaine Internationale du Marketing de l'Assurance : Conférences générales = Allgemeine vorträge = General lectures : Paris, 1-4 juin 1987. - Paris : CAPA, [1987?]. - p. 85-101
- Articles and Chapters