Centro de Documentacion de Fundación MAPFRE

Notes: Given the potential downside in dealing with the media, it is not surprising that few executives really look forward to dealing with the press. The possibility of saying something you will regret, being misquoted or simply sounding unintelligible are major reputation concerns. But like most of risks, this can ben managed with proper preparationRelated records: En: Risk management. - New York. - Vol.52, nº 9, September 2005 ; p. 41-43Materia / lugar / evento: Empresas Gerencia de riesgos Medios de comunicación Entrevistas ERM Comunicación del riesgo Secondary titles: Título: Risk management
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Rights: In Copyright (InC)

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Managing your media risk