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How to acquire customers on the web

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Section: Articles
Title: How to acquire customers on the web / by Donna L. Hoffman and Thomas P. NovakAuthor: Hoffman, Donna L.
Notes: Customer acquisition is one of the biggest challenges facing on-line companies today. Success requires a fresh approach to managing the marketing mixRelated records: En: Harvard business review. - Boston. - May-June 2000 ; p. 179-188Materia / lugar / evento: Servicio al cliente Nuevas tecnologías Internet Marketing mix Marketing de servicios Investigación comercial Diseño de productos Marketing estratégico Calidad de servicio Comercio electrónico Otros autores: Novak, Thomas P.
Secondary titles: Título: Harvard Business Review
Other categories: 922.112.1
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