Ulwick, Anthony W.
The Customer-centered innovation map
- Bettencourt, Lance A.
- En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 07/05/2008 Tomo 86 Número 5 - 2008
- Articles and Chapters
Giving customers a fair hearing
- Ulwick, Anthony W.
- En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - 01/04/2008 Tomo 49 Número 3 - 2008
- Articles and Chapters