Centro de Documentacion de Fundación MAPFRE - Media reputation of the insurance industry : an urgent call for strategic communication management

Notes: The power of the media has become a parameter for business success in recent years, as media reality, the image of reality that is created by the media, has become a key factor influencing all of a company's stakeholders. Based on a long-term analysis of German media coverage (1998-2006) and an international comparative analysis of media coverage in the U.K., France, Spain, Italy, Austria, the U.S. and Asia (2004-2005), the following article outlines the changing reputational risk environment regarding the insurance industry. This analysis shows why companies must take a proactive stance on corporate communicationsRelated records: En: Geneva papers on risk and insurance : issues and practice. - Geneva : The Geneva Association, 1976- = ISSN 1018-5895. - 01/07/2006 Número 3 31 2006 , p. 395-408Materia / lugar / evento: Empresas de seguros Imagen corporativa Medios de comunicación Comunicación externa Reputación Otros autores: Vollbracht, Matthias
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