Section: Articles Title: Marketing when customer equity matters / Dominique M. Hanssens, Daniel Thorpe, and Carl FinkbeinerAuthor: Hanssens, Dominique M. Related records: En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - 07/05/2008 Tomo 86 Número 5 - 2008Otros autores: Thorpe, Daniel Finkbeiner, Carl Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail
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