Centro de Documentacion de Fundación MAPFRE - Multichannels is still a myth for retailer : companies continue to struggle with cross-channel contact strategies

Publication: Cambridge : Forrester Research, 2009Series: (For eBusiness &channel strategy professionals)Notes: Sumario: Unfortunately, few companies manage to master cross-channel challenges. Forrester recently evaluated the cross-channel experiences in four industries (auto insurers, discount retailers, footwear manufacturers, and online travel agencies) using its Cross-Channel Review methodology. The methodology was based on five major components of channel and channel transitions reviews, focusing on Web, IVR, phone, email, and channel transitions experiencesMateria / lugar / evento: Marketing estratégico Distribución de seguros Internet Teléfonos Correo electrónico Canales de distribución Investigación de mercados Mercado de seguros Seguro de automóviles Márketing de la empresa de seguros Comercio electrónico Otros autores: Forrester
Secondary series: For eBusiness & channel strategy professionals Other categories: 217