Section: Articles Title: Rethinking marketing / Christine Moorman, Gaurav BhallaAuthor: Moorman, Christine Related records: En: Harvard business review. - Boston : Impact Media Comercial S.A., 1988-. - Tomo 88 Número 1 - 2010Other categories: 92 Rights: In Copyright (InC) Referencias externas: earth MÁS INFORMACIÓN See issue detail