Centro de Documentacion de Fundación MAPFRE - Setting objectives and measuring digitalization in financial services : It¿s time to re-examine the facts and adjust the course

Publication: Boston [etc.] : Arthur D. Little, cop. 2016Series: (Viewpoint)Notes: Sumario: Financial companies are investing in digitalization to improve operational costs and meet client expectations, but few can claim success. In this viewpoint we argue that a vast majority of companies seem to have started digitalizing themselves aimlessly, with no clear objectives of how they want to move forward. It¿s time to re-examine the facts and adjust the courseMateria / lugar / evento: Servicios financieros Digitalización Conectividad Movilidad Mercado de seguros Banca Servicio al cliente Métodos cuantitativos de medida Otros autores: Fernández-Olano, Pedro
Arthur D. Little
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