Centro de Documentacion de Fundación MAPFRE - Three ways the GDPR will affect your access to CRM customer data

Publication: Stamford, CT : Gartner, 2018Notes: Sumario: The volume of customer data in CRM systems has surged, thanks to the ever-increasing number of interaction endpoints. Application leaders now must prepare for the access limitations the GDPR will impose with proactive measures to process and safeguard customer data across disparate systems. Materia / lugar / evento: CRM Protección de datos Reglamento General de Protección de Datos Legislación comunitaria Protección de datos personales Privacidad Protección al cliente Otros autores: Sussin, Jenny
Willemsen, Bart
Gartner
Other categories: 911.1