Centro de Documentacion de Fundación MAPFRE - The Social business imperative : adapting your business model to the always-connected customer

Publication: London : Pearson Education, 2016Physical description: 228 p. ; 23 cmNotes: Fondo donado por D. Antonio HuertasSumario: Social business imperative is the execution-oriented sequel to The Facebook Era's vision. The pages that follow describe how social media has come of age for business (what I refer to as social business) in an increasingly mobile world, how organizations can take a strategic, proactive approach to operationalize social business in every major function and department, and how these currently siloed initiatives can be together cohesively to deliver efficient, consistent customer experiences and unlock transformational new business modelsMateria / lugar / evento: Modelos de negocio Orientación al cliente Conectividad Social media Marketing social Nuevas tecnologías Other categories: 922.12Standard numbers: ISBN 978-0-13-426343-4

Rights: In Copyright (InC)

Referencias externas:

Holdings:

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: MAP - 922.12 SHI SOC — Record number: 052148

Loan:

Available