Centro de Documentacion de Fundación MAPFRE - International public relations in practice : first hand experience of 14 professionals

Publication: London : Kogan Page, 1991Physical description: 214 p. ; 24 cmNotes: Sumario: I. Organizing the international operation -- II. The corporate aspect -- III. Financial public relations in a global context -- IV. Crisis management: planning and coping -- V. Lobbying around the world -- VI. Consumer marketing worldwide -- VII. International business-to-business public relations -- VIII. The sponsorship contribution -- IX. Internal communication in a multinational -- X. Raising awarenessn of the world environment -- XI. Education, training and qualifications around the world.Materia / lugar / evento: Relaciones públicas Marketing Management Comunicación Liderazgo Lobbys Otros autores: Nally, Margaret
Other categories: 922.12Standard numbers: ISBN 0-7494-0311-X

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.12-INT-INT — Record number: 011506

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