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Getting real about virtual commerce
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Section: Articles
Title: Getting real about virtual commerce / by Philip Evans and Thomas S. WursterAuthor: Evans, Philip ‌
Notes: Navigation as a separate business -- Competing on reach -- Competing on affiliation -- Competing on richness -- The Incumbent's dilemmaRelated records: En: Harvard business review. - Boston. - November-December 1999 ; p. 85-94Materia / lugar / evento: Comercio electrónico ‌Internet ‌Ventaja competitiva ‌Marketing ‌Empresas ‌Otros autores: Wurster, Thomas S. ‌
Secondary titles: Título: Harvard Business Review
Other categories: 922.112
Rights: In Copyright (InC)
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