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Beyond better products : capturing value in customer interactions
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Section: Articles
Title: Beyond better products : capturing value in customer interactions / Marck Vanderbosch and Niraj DawarAuthor: Vandenbosch, Marck ‌
Notes: Some companies have figured out how to outdistance rivals through customeer-focused strategies that are virtually imitation-proof There five strategies, these are not easy to devise or implement. This article demostrates, strategy by strategy and studies how perceptions of cost and risk affect customerRelated records: En: Sloan Management Review. - Boston. - nº 4,Vol. 43, Summer 2002 ; p. 35-42Materia / lugar / evento: Ventaja competitiva ‌Orientación al cliente ‌Satisfacción del cliente ‌Estudios de mercado ‌Innovación empresarial ‌Fidelización de clientes ‌Otros autores: Dawar, Niraj ‌
Other categories: 922.112
Rights: In Copyright (InC)
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