Case study : Allstate masters marketing measurement
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20089003723 | ||
| 003 | MAP | ||
| 005 | 20191202111906.0 | ||
| 008 | 071107s2007 usa|||| ||||||eng d | ||
| 035 | $aMAP20070009024 | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20080339357$aOverby, Christine Spivey | |
| 245 | 1 | 0 | $aCase study$b: Allstate masters marketing measurement$cby Christine Spivey Overby with Elana Anderson and Katheryn A. Feffer |
| 260 | $aCambridge$bForrester, Inc.$c2007 | ||
| 490 | 1 | $aCase study | |
| 520 | $aAt the US insurance giant Allstate, senior marketers have created a world-class measurement approach by focusing on both scientific methods and effective communication of measurement outcomes. But the secret to Allstate¿s measurement sucess lies in the most basic task: aligning its measurement system with marketing¿s mandate | ||
| 610 | 2 | 1 | $0MAPA20080448455$aAllstate Insurance Company |
| 650 | 1 | $0MAPA20080551636$aMarketing | |
| 650 | 1 | $0MAPA20080606091$aEstrategia empresarial | |
| 650 | 1 | $0MAPA20080561802$aComunicación | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 700 | 1 | $0MAPA20080121617$aAnderson, Elana | |
| 700 | 1 | $0MAPA20080242510$aFeffer, Katheryn A. | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080503918$aCase study |