Case study : Allstate masters marketing measurement

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<dc:creator>Overby, Christine Spivey</dc:creator>
<dc:creator>Anderson, Elana</dc:creator>
<dc:creator>Feffer, Katheryn A.</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2007</dc:date>
<dc:description xml:lang="es">Sumario: At the US insurance giant Allstate, senior marketers have created a world-class measurement  approach by focusing on both scientific methods and effective communication of measurement outcomes. But the secret to Allstate¿s measurement sucess lies in the most basic task: aligning its measurement system with marketing¿s mandate</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/100663.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester, Inc.</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Allstate Insurance Company</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Comunicación</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Libros</dc:type>
<dc:title xml:lang="es">Case study : Allstate masters marketing measurement</dc:title>
<dc:relation xml:lang="es">Case study</dc:relation>
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