Centro de Documentacion de Fundación MAPFRE - Online Europeans arent rushing to the Net to manage their insurance

Publicación: Cambridge : Forrester Research, Inc., 2007Descripción física: 5 p. : grafSerie: (For eBusiness, channel & product management professionals)Notas: Sumario: Insurance companies in Europe like Zurich Insurance in the UK or Germanys Allianz face a challenge: They want more people to use the Web for sales and service interactions, but few customers are interested in doing so. On average, only a third of European Net users who own insurance say they will use the Web for interactions like filing a claim, changing their address, or making a query the next time they need to. Improved adoption appears to be a waiting game as experience with the Net drives further uptake.Materia / lugar / evento: Empresas de seguros Estadísticas Mercado de seguros Satisfacción del cliente Internet Nuevas tecnologías Distribución de seguros Canales de distribución Servicio al cliente Reino Unido Comercio electrónico Alemania Otros autores: Favier, Jaap
Ensor, Benjamin
Forrester
Serie secundaria: For eBusiness, channel & product management professionals Otras clasificaciones: 219