European car insurance cross-channel experience, 2007 : we apply our cross-channel review methodology to four car insurance firms
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| 001 | MAP20089003808 | ||
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| 008 | 070907s20072011usa|||| ||||||eng d | ||
| 035 | $aMAP20070004371 | ||
| 040 | $aMAP$bspa$dMAP | ||
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| 245 | 1 | 0 | $aEuropean car insurance cross-channel experience, 2007$b : we apply our cross-channel review methodology to four car insurance firms$cCraig Menzies... [et al.] |
| 260 | $aCambridge$bForrester Research, Inc.$c2007 | ||
| 300 | $a15 p$bgraf | ||
| 490 | 1 | $aBest and worst of European experience design | |
| 520 | $aForrester reviewed four European car insurance providers, The AA and Direct Line in the UK, AXA in Germany, and Macif in France using Forresters Cross-Channel Review methodology. Overall, the results were disappointing, with failing scores on Web sites and an almost nonexistent email channel. But we also witnessed some glimpses of excellence, such as The AA¿s Web site navigation, Direct Line¿s email design, Macif¿s effortless interactive voice response (IVR) system, and AXA¿s superb phone agents | ||
| 650 | 1 | $0MAPA20080562342$aEstadísticas | |
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20080603779$aSeguro de automóviles | |
| 650 | 1 | $0MAPA20080583200$aVenta a distancia | |
| 650 | 1 | $0MAPA20080610326$aDistribución de seguros | |
| 650 | 1 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 1 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 1 | $0MAPA20080571566$aCasos prácticos | |
| 650 | 1 | $0MAPA20080598266$aPortales de internet | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 651 | $0MAPA20080637996$aAlemania | ||
| 651 | 1 | $0MAPA20080637880$aFrancia | |
| 651 | 1 | $0MAPA20080638306$aGran Bretaña | |
| 700 | 1 | $0MAPA20080108519$aMenzies, Craig | |
| 710 | 2 | $0MAPA20080436582$aForrester | |
| 830 | 0 | $0MAPA20080531133$aBest and worst of European experience design |